MODULE 2 – How to plan/shape your Idea?
- Business Plan and Business Model (Value, Mission, Customers, Suppliers; Pricing Strategy)
- Branding (What is the product and how to place it?)
Incubation Phase
1
Intro
2
Training: Sparking your creativity
3
Theory: Tips&Tools for the incubation process - finding your own process and suggestion of different tools
4
Training: Present an idea!
Business Plan
1
1. Theory: What is a business plan? Which aspects have to be covered and why is value so important?
2
2. Training: train to individuate the value of a business
Branding
1
Intro
2
1. Theory: Knowing your target: The buyer persona
3
2. Practice: Exercise: defining your buyer persona
Check your knowledge
1
Self-Assessment
